KDSJ 980 AM is a full-service format radio station broadcasting. Licensed to Deadwood, S.D., the station serves the Northern Black Hills area (about 45,000 people). The station is currently owned by Pace Maier along with his parents, Loren and Renee as well as Scott Jensen through licensee 4 Paws Broadcasting, LLC.
The station has had several studio locations since its debut in 1947. In 1952, the station moved to the present location, a former funeral home, at 745 Main Street in Deadwood. Its two tower transmitter site is east of town, off Highway 14A. They broadcast with 5,000 watts during the daytime and 1,000 watts at night. The station’s sky wave signal was received as far away as Salt Lake City, Utah on September 21, 2009.
KDSJ airs several news and entertainment features from Westwood One and NBC (among other sources) during its morning, noon and evening newscasts. Syndicated religious programs air on Sunday morning. Weather services are taken from the public domain National Weather Service forecasts. Although syndicated music programs were previously a staple of the station’s afternoon drive lineup, the station currently only carries the Classic Countdown. The station’s local music mix is advertised as oldies but also is advertised to include music from the 1950s to the present.
Pace Maier — Pace Maier was born in Idaho, grew up in Minnesota and graduated from North Dakota State in 2016. He’s a newspaper man turned radio guy and loves to create content. Pace, along with his parents, Loren and Renee, and Scott Jensen took over as KDSJ’s third owners on Dec. 2, 2019. Pace also serves as the station general manager. At NDSU, he worked at the student-run radio station and newspaper. He covered multiple FCS Championships as well as a handful of big games at the Summit League Tournament in Sioux Falls, S.D. Pace also spent three years at North Dakota’s oldest weekly newspaper, the Hillsboro Banner, where he covered a handful of state championships. Pace enjoys reading, golfing, noon ball and hanging out with his girlfriend and cat. He’s had a hard time adjusting to hearing South Dakota State athletics on the KDSJ airwaves.
Scott Jensen — Scott Jensen is Sales Manager and one of the four owners at KDSJ in Deadwood, S.D. Scott has had a background in the radio and television broadcast industry since 1990 and is the Public Address announcer for the Sturgis Scoopers, Black Hills State University Yellow Jackets, and Rapid City Central Cobblers. He has also announced sporting events for Spearfish High School, state basketball tournaments, state wrestling tournaments, local and state track meets, Black Hills Youth Football League, the Spearfish Sasquatch, volleyball, and motorcycle racing. His love of sports has carried over into coaching his daughters in summer and high school softball and he also spent some time as a baseball coach. When not announcing sports, he loves to ride his mountain bike in the Black Hills area.
Ryan Reider — Ryan Reider is originally from Woonsocket, S.D., and got his start in radio at KDSJ as a part-time announcer during his junior year at Spearfish High School in May 1994. In Dec. 1995, he left KDSJ and moved to Wessington Springs, S.D., with his parents. In April 1996, he began as a part-time announcer at KORN/KQRN in Mitchell, S.D., where he was shortly promoted to KQRN’s Program Director. In Jan. 2000, he moved to Sioux Falls, S.D., and held positions in retail management, accounting, customer service and as an administrative assistant. In May 2005, looking to get back to his radio roots, he rejoined the KDSJ staff as Program Director. Ryan’s middle name is Ray and his family’s nickname for him is “Raymond.” He has also been called “Ry-Fi.” Ryan has been described as a “bookworm,” “film buff” and “computer nerd.” He agrees with all of those. He is the proud “dad” of a cat named Joker.
Cody Oliver — Cody Oliver has been with KDSJ since 2006. He grew up around Lemmon, S.D., and graduated from Lemmon High School in 2002. He always knew he wanted to be in radio and broadcast sports since being a kid and doing the play-by-play of basketball games in the stands. “When you talk to yourself, somebody will listen.” Being raised on a ranch and around a hard working family has developed his work ethic in everything he does.
Cody graduated from Black Hills State in 2006 with a Mass Communications degree with an emphasis in broadcasting. Working at KBHU-Radio and KBHU-TV helped greatly in learning about the business, audio production and sports broadcasting.
At KDSJ, Cody covers news and sports. From getting the daily news, interviewing numerous guests and doing play-by-play for sporting events. He stays quite busy. Cody says the best thing about local radio is “everyday is a little bit different. When you get to work you never know what you might be in for. Weather developments, news stories, sporting events, community happenings and the hope that technology will work with you.”
Cody hopes to continue the wide range of sports coverage on KDSJ and wants to continue to bring the loyal listeners the local news, events and happenings from around the area each day.