KDSJ 980 AM is a radio station offering a full service format of music, news, weather and sports. Licensed to Deadwood, S.D., the station serves the Northern Black Hills area (about 45,000 people). The station is currently owned by Loren and Renee Maier through licensee 4 Paws Broadcasting, LLC. They became just the third owners since 1947. Eli and Harry Daniels started KDSJ in 1947, then Al and Jeanne Decker took over in 1982 before selling in 2019.
The station has had several studio locations since its debut in 1947. In 1952, the station moved to it’s present location, a former funeral home, at 745 Main Street in Deadwood. Its two tower transmitter site is in Boulder Canyon on Radio Tower Road. They broadcast with 5,000 watts during the day and 1,000 watts at night.
The station’s music mix is advertised as oldies but includes music from the 1950’s to present.
Ryan Reider — Ryan Reider is originally from Woonsocket, S.D., and got his start in radio at KDSJ as a part-time announcer during his junior year at Spearfish High School in May 1994. In Dec. 1995, he left KDSJ and moved to Wessington Springs, S.D., with his parents. In April 1996, he began as a part-time announcer at KORN/KQRN in Mitchell, S.D., where he was shortly promoted to KQRN’s Program Director. In Jan. 2000, he moved to Sioux Falls, S.D., and held positions in retail management, accounting, customer service and as an administrative assistant. In May 2005, looking to get back to his radio roots, he rejoined the KDSJ staff as Program Director. Ryan’s middle name is Ray and his family’s nickname for him is “Raymond.” He has also been called “Ry-Fi.” Ryan has been described as a “bookworm,” “snobby film buff” and “computer nerd.” He agrees with all of those. He is the proud “dad” of a cat named Joker.
Cody Oliver — Cody Oliver has been with KDSJ since 2006 as the News and Sports Director. He grew up around Lemmon, S.D., and graduated from Lemmon High School in 2002. He always knew he wanted to be in radio and broadcast sports since being a kid and doing the play-by-play of basketball games in the stands. “When you talk to yourself, somebody will listen.” Being raised on a ranch and around a hard working family has developed his work ethic in everything he does.
Cody graduated from Black Hills State in 2006 with a Mass Communications degree with an emphasis in broadcasting. Working at KBHU-Radio and KBHU-TV helped greatly in learning about the business, audio production and sports broadcasting.
At KDSJ, Cody covers news and sports. From getting the daily news, interviewing numerous guests and doing play-by-play for sporting events. He stays quite busy. Cody says the best thing about local radio is “everyday is a little bit different. When you get to work you never know what you might be in for. Weather developments, news stories, sporting events, community happenings and the hope that technology will work with you.”
Cody hopes to continue the wide range of sports coverage on KDSJ and wants to continue to bring the loyal listeners the local news, events and happenings from around the area each day.